NASCAR 21: Ignition

PS4 | XBox One | PC

Client

Motorsport Games

Motorsport Games tasked us with imagining a completely fresh UI for NASCAR 21, helping to redefine the franchise with a bold and emotive style. 

We established a look that centred around the iconic number decals and team colours, building a contemporary and authentic celebration of the NASCAR brand. 

The final style was designed to work in both 2D and 3D, allowing for a seamless look across multiple implementation challenges. 

UX DESIGN
UI ART
ART DIRECTION
BRAND DEVELOPMENT