Forza Horizon

XBox 360

Client

Playground Games

Playground Games asked us to imagine a bold and authentic visual style to help establish this vibrant new franchise and set a confident first impression.

Alongside developing an expressive UI and brand, we also provided technical assistance and directed their internal UI/UX team, championing a constant push for exceptional quality.

UI ART
ICONOGRAPHY
ILLUSTRATION
ART DIRECTION
BRAND DEVELOPMENT
IMPLEMENTATION